Job Description
A partner of Insight Global is hiring an Account Based Marketing (ABM) Lead to build and run high impact, target account growth programs for a global organization. You'll architect multi channel plays across the full sales cycle, partner closely with Sales leadership and BDRs, and help to directly move multi million dollar opportunities forward.
What you'll do:
Own ABM strategy end to end for a portfolio of strategic accounts-set objectives, choose plays, and orchestrate activities that increase engagement, deal velocity, and win rates.
Translate sales goals into multi threaded marketing motions (C suite, champions, influencers, evaluators, and blockers) that align content, channels, and timing at every stage.
Build the essentials- message maps, talk tracks, account briefs, and executive narratives-to enable Sales and elevate thought leadership.
Sequence campaigns across the cycle- ensuring continuity from first touch through evaluation, negotiation, and signature.
Run multiple high stakes accounts at once- balancing strategy, execution, and stakeholder communication.
Instrument and report-stand up dashboards that show engagement lift, pipeline influence, stage conversion, velocity, and win rates.
Activate executives and sellers through tailored content, events, and digital channels; position our client team as trusted advisors.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to [email protected] learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:
Skills and Requirements
5+ years of hands on ABM experience in B2B SaaS or enterprise software, with measurable impact on pipeline acceleration, conversion, and win rates.
Deep understanding of enterprise buying groups and complex sales cycles; comfort mapping roles, motivations, and objections.
Channel fluency across LinkedIn, intent/data platforms, email, virtual events, and executive engagement programs.
Tool familiarity with HubSpot, Outreach, Salesforce (or equivalents).
Executive ready communication and presence- ability to collaborate side by side with Sales, Marketing, and leadership.
Creative, analytical, and adaptable -you think strategically and iterate fast based on signal.
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